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Lego – Change the Game Campaign
Submission for 2021 Future Lions. Our challenge was to answer how Lego can unlock kids’ potential. In a team of three, we created a campaign that would “Change the Game.” This presentation includes a TV spot, an experiential ad, and a collaboration with Scholastic. Our aim is to clean the oceans of plastic and simultaneously provide Lego to all kids for imaginative growth.
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B-Line Food Truck Brand Creation
Partnered with a client in my Design for Client class to create the client’s food truck brand, B-Line. In a team of three, we created the brand’s logo, their brand identity (including an identity system, and mockups of their website, app, social media presence, advertising, and auxiliary elements.
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Round 1 Rebrand
For my Branding and Logos class, I rebranded Round One, an arcade, in a solo project. I researched the company, created an identity system with auxiliary elements to provide a well rounded rebrand. See my writing samples based on this company here.
