{"id":164,"date":"2021-05-19T12:00:00","date_gmt":"2021-05-19T17:00:00","guid":{"rendered":"https:\/\/alyodesign.com\/home\/?p=164"},"modified":"2025-01-31T15:32:07","modified_gmt":"2025-01-31T21:32:07","slug":"lego-change-the-game-campaign","status":"publish","type":"post","link":"https:\/\/alyodesign.com\/home\/lego-change-the-game-campaign\/","title":{"rendered":"Lego &#8211; Change the Game Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Submission for 2021 Future Lions. Our challenge was to answer how Lego can unlock kids&#8217; potential. In a team of three, we created a campaign that would &#8220;Change the Game.&#8221; This presentation includes a TV spot, an experiential ad, and a collaboration with Scholastic. Our aim is to clean the oceans of plastic and simultaneously provide Lego to all kids for imaginative growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1p_H9BtI2MHMskJiHu_SRl5PTz_CmGU-z\/preview\" width=\"640\" height=\"480\" allow=\"autoplay\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Submission for 2021 Future Lions. Our challenge was to answer how Lego can unlock kids&#8217; potential. In a team of three, we created a campaign that would &#8220;Change the Game.&#8221; This presentation includes a TV spot, an experiential ad, and a collaboration with Scholastic. Our aim is to clean the oceans of plastic and simultaneously [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[10],"tags":[14,15,19,17,18,16],"class_list":["post-164","post","type-post","status-publish","format-standard","hentry","category-pr-advertising","tag-advertisement","tag-campaign","tag-illustrator","tag-photoshop","tag-premier-pro","tag-video-presentation"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Alyssa Odeste","author_link":"https:\/\/alyodesign.com\/home\/author\/ajodestegmail-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Submission for 2021 Future Lions. Our challenge was to answer how Lego can unlock kids&#8217; potential. In a team of three, we created a campaign that would &#8220;Change the Game.&#8221; This presentation includes a TV spot, an experiential ad, and a collaboration with Scholastic. Our aim is to clean the oceans of plastic and simultaneously&hellip;","_links":{"self":[{"href":"https:\/\/alyodesign.com\/home\/wp-json\/wp\/v2\/posts\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alyodesign.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alyodesign.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alyodesign.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alyodesign.com\/home\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":3,"href":"https:\/\/alyodesign.com\/home\/wp-json\/wp\/v2\/posts\/164\/revisions"}],"predecessor-version":[{"id":168,"href":"https:\/\/alyodesign.com\/home\/wp-json\/wp\/v2\/posts\/164\/revisions\/168"}],"wp:attachment":[{"href":"https:\/\/alyodesign.com\/home\/wp-json\/wp\/v2\/media?parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alyodesign.com\/home\/wp-json\/wp\/v2\/categories?post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alyodesign.com\/home\/wp-json\/wp\/v2\/tags?post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}