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Friends of the Roselle Public Library
To support my local community, I joined the Friends of the Roselle Public Library (FRPL) in an effort to help fund programs at the library. This organization’s mission is to solely raise funds for the library and sponsor programs/events, such as Summer Reading for the youth patrons.
I found the organization did not have a strong brand at the time of joining; therefore, I volunteer my time to not only help sort donations for their book sales, but to help create a solid identity for FRPL. An updated brand could help revitalize the organization’s membership, both by being eye-catching and cohesive
I considered the general user base of libraries, but FRPL tends to have a strong population of adults with their children. Not only would it need to have a family-friendly appeal, it would need to remind donating adults where a large portion of their donations go to: supporting children & teen programs.
I created the sun mascot as a nod to the organization’s old logo and to be familiar with both their user base and operating members. The modern, yet retro design appeals to kids by being fun, and to adults through nostalgia. As of now, this mascot has been used on bags for their most recent book sale and has received positive impressions.
Currently, I am still working on expanding more of their brand identity and planning their social media. The following was my exploration of the mascot design and choosing a brand font.
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Lego – Change the Game Campaign
Submission for 2021 Future Lions. Our challenge was to answer how Lego can unlock kids’ potential. In a team of three, we created a campaign that would “Change the Game.” This presentation includes a TV spot, an experiential ad, and a collaboration with Scholastic. Our aim is to clean the oceans of plastic and simultaneously provide Lego to all kids for imaginative growth.
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B-Line Food Truck Brand Creation
Partnered with a client in my Design for Client class to create the client’s food truck brand, B-Line. In a team of three, we created the brand’s logo, their brand identity (including an identity system, and mockups of their website, app, social media presence, advertising, and auxiliary elements.
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Round 1 Rebrand
For my Branding and Logos class, I rebranded Round One, an arcade, in a solo project. I researched the company, created an identity system with auxiliary elements to provide a well rounded rebrand. See my writing samples based on this company here.
